Trendy Perfumes 2023
- Posted by: angeli.krohmal
Every year countless incredibly beautiful perfumes appear in the world, many of which become trends. Here is a selection of the most popular and sought-after fragrances of 2023: some of the compositions have seen the light of day only this year, while others have been at the top of the ranking for several seasons. A variety of olfactory profiles and trends will satisfy any, even the most sophisticated taste for beauty. Let's go!
First of all, it is worth saying that the cycle of perfume creation differs significantly from the way it happens with clothes or shoes. Trends and popularity of certain trends are thoroughly studied, serious chemical and social research is carried out. The process of creating perfume is not just a desire and inspiration, but a multi-stage scheme involving many specialists and departments.
Advances in the chemical industry allow for more stable and safer chemical compounds that will recreate natural fragrances. This is being done for a multitude of reasons. First, natural resources are exhaustible and it sometimes takes dozens of times more raw materials to create a fragrance concentrate. There are ingredients that are very difficult to grow, rare plants and flowers skyrocket in price. Secondly, many natural ingredients are allergens, which entails danger to the consumer. The safety and suitability of the materials used to create perfumes is thoroughly researched and controlled by a special IFRA organization based in Switzerland, where independent experts carefully evaluate ingredients for toxicity and allergenicity.
Thirdly, many of the natural ingredients are unstable, plant extracts differ in their volatility and persistence, which does not guarantee the longevity of the finished perfume. Moreover, many factors affect the raw materials: ecology and weather conditions, the amount of harvest in a particular season, the geography of origin. For batches of the same fragrance to be identical from year to year, the sustainability of the materials used in the creation is important. Thus, the work of chemists on synthetic substances becomes increasingly important.
"Where is the creativity and art here?", you may ask. In fact, the approach to concept invention is quite multifaceted, and the tools used are often surprising or even shocking.
Let's start with the fact that to create a composition you need a brief - a description of what the smell should be, what it should tell the consumer about, what emotions it should evoke. Sometimes the brief mentions the direction or even individual notes, but most often the requirements specify the "story", which then, with some changes depending on the final result, is used to create an advertising campaign. In addition, the brief also includes a technical component: the expected financial costs, design options for the bottle and box, etc.
What does the perfumer do with all this information? If everything is clear about the technical nuances, the "creative part" is manipulated in a variety of ways. Sometimes the perfumer is given some "source" - for example, to listen to a certain musical composition and try to find inspiration in it, to make a reference to a movie or, what is very often - to a country or geographical area.
This is followed by the process of creating formulas for the future fragrance. Here chemistry really rules the ball, and variants and samples are created far from 1. Iterations - repetitions of formulas with reinterpretations can also be quite a few, before the final version of the sound is approved. This process is quite standard - the creation of the final version of the perfume at the first attempt almost never happens. Naturally, this cycle takes more than one month, and sometimes even years. Therefore, when you come to the store and choose a bottle of perfume, you have in your hands the result of sometimes many years of labor of quite a large number of highly qualified specialists.
Let's move on to trends. How do society and world events influence the level of popularity of a particular perfume trend? What events in advance determine the demand for the sound of certain notes and perfume families? How quickly do trends change?
It is impossible to list all the factors, but we will give an example. Not so long ago, mankind suffered from the Covid-19 pandemic, which significantly changed the way of life. For example, we were less socialized and even began to work at home, spending more time on our own health, family and personal space. Hardly many people wanted to smell something deafening and fundamental. As a result of these events and necessity, there was an increase in the popularity of quiet and calm perfume compositions, representing safety, cleanliness and personal comfort. On the other hand, the demand for perfumery creations characterized by the realism of natural sound has also increased: forest, sea and mountain notes have acquired a different meaning for us.
There are many such examples throughout history. Let's move on to this year's bestsellers.
The Tom Ford brand is famous for its non-trivial readings of very literal notes. It is worth noting that the author takes up just those themes that no one has brought to the forefront before him. So there were flavors of cherry, peach, coconut-tuberose tandems, flavors on the theme of roses, leather, sandalwood and orchid. Ford himself is a very passionate and extroverted person and never misses a chance to emphasize in his creations - be it perfumes or clothing collections - the seductiveness, passion and instincts of human nature. Therefore, in advertising campaigns we can often observe very frank, throwing in the heat scenes and characters.
To date, a mini-collection about Cherry has already been formed: Lost Cherry, Cherry Smoke and Electric Cherry. We recommend trying all of them to pick a favorite.
The already legendary French perfumer of Armenian origin has actually created many more iconic perfumes than just the great and terrible Baccarat 540 in his personal brand, which, by the way, has a couple dozen more compositions of incredible beauty. Surely many of you have at least tested such fragrances as Green Tea (Elizabeth Arden),Lady Vengeance (Juliette Has a Gun),Narciso Rodriguez For Her (Narciso Rodriguez),My Burberry Black (Burberry) and many others. Incredibly gifted and highly educated, his work is oriented to new trends, not forgetting to base on the classical approach to the creation of really high-quality perfumes.
This non-trivial brand from the USA was founded by two real fans of perfumery, Eddie Roschi and Fabrice Penot, who worked for a long time in other famous concerns. Having got acquainted, they realized that their views on perfumery creation are very similar and decided to found their own brand. The concept of the brand implies originality and rejection of classical methods of promotion of their product, which are inherent in the concerns-giants. The avant-garde American direction and vision of perfume fashion includes concentration of attention on the central element of the composition and binding to geography - so the brand created perfumes dedicated to one particular note or city.
A brand that could be considered a toddler in age has already managed to surprise many in the industry. It is a completely new vision of what a scent for jewelry should be. You could say that the authors worship the idea of man-made scent creation, without involving nature to the extent that we are used to in perfumery. If we make an analogy with cooking - 2787 brand is molecular cuisine. Fragrances are created here to become first of all an extension of their bearer and not to invade the personal space of others, at the same time it is difficult to call them quiet and inconspicuous.
A very young niche brand has already managed to gain popularity among perfume connoisseurs. The concept of the creators lies in the accessibility and environmental friendliness of truly unique compositions, with an emphasis on the vision of the fragrance by each of its creators. While each fragrance is created by a different perfumer, the collection has a unified handwriting: the scents sound natural and quite intimate, without deafening everyone around. The carefully thought-out visual component fully reflects the contents of the bottle - we see standardized laconism, not lacking European elegance. Each composition is a dedication to a certain note, although the sound is never monotonous.
The French perfume brand follows the principle of combining classic, well-established rules and transmits it through the prism of modern perception. The brand actively uses innovations and never restrains itself in experimenting and questioning already established rules, thus making its perfumes bravely unique and proven successful. The brand's fragrances sound lush and transparent at the same time, while using rather dense blends. This is a new breath in perfumery and a look at the natural sound of compounds already familiar to our noses. The brand plays with the themes of mystery and seduction, while emphasizing nobility and truly royal motifs.
Thus it can be understood that perfumery is an impressive symbiosis of the fruits of nature and the ability of man to be guided by his imagination, which is based on serious knowledge from various fields. Every year we see the releases of dozens of perfumes and it is safe to say that the field of choice is huge. When choosing a fragrance should be guided not only by fashion in its mass display, but also by your personal preferences, as well as the conditions under which you are going to use the fragrance. Besides, in different periods of human life and at different ages our preferences may change and it is quite natural. This is even more interesting - to some extent perfumery helps you to recognize yourself and discover new sides of your personality. We should not forget that there is a kind of perfume etiquette, which is much like a dress code for clothes. Moderate use of any fragrance will be a good decision no matter how fashionable the fragrance is by common standards.